Sunday, 5 September 2010

Beauty and Brains: Lena Korres


(Me and Lena Korres)


(New products added to the Quercetin & Oak range)

Last week, I was fortunate enough to be invited to the KORRES press launch to meet the beautiful and intelligent co-founder of KORRES - Lena Korres, who introduced two new perfumes and four new products which have been added to the best selling collection – Quercetin & Oak anti ageing skincare range.

The new products are a light-textured cream, an eye cream, a face serum and the first wrinkle-filling make-up product (a silicon free primer) that incorporates the findings of the five-year primary study.

Quercetin, which is derived from Oak bark is a natural version of Retinol and a powerful antioxidant. Some may find this difficult to comprehend but this range has been scientifically proven to be better than retinol based products currently on the market.

So, in order for you to understand that natural products can defy ageing, here is the science.

The natural anti ageing Quercetin & Oak line is based on a NOBEL awarded discovery. KORRES have invested a lot of time and money into Research & Development and spent five years focusing their research on the function of the anti-ageing mechanisms at cellular level to find the antioxidant that stimulates proteasome activity. The proteasome is responsible for breaking down toxins and damaged proteins in the body. Therefore, it recycles, detoxifies and uses amino acids to produce good proteins for the body which results in reversing the signs of ageing.

As we age proteasome activity has been proven to decrease, leading to a lower-formation rate of new healthy proteins. When the proteasome activity is boosted, healthy proteins are formed, helping the skin regenerate.

As a result of this research, Quercetin proved to boost proteasome activity and cell regeneration in relation to the essential ageing bio markers:

• Regeneration and Reversibility

• Total Oxidative Stress (free radicals)

• Survival Ability of the cells under Oxidative Stress (Subjected to extreme oxidative stress conditions, cells treated with Quercetin exhibited 15% higher survival rates than control cells.)

At nearly 1/20 of the price of one of the season’s high-end creams, the KORRES Quercetin & Oak line cancels out the theory that only conventional age-defying creams work. Time can be held back naturally and at no ‘super-cream’ cost. Crash-tested against the market’s top-selling conventional anti-aging creams, the KORRES Quercetin & Oak line has scored higher on hydration, elasticity, appearance and depth of wrinkles, skin smoothness and radiance [all possible tests inc. assessment with laboratory equipment & observation by supervising dermatologists]. This is the first time globally that a natural anti-aging cream has achieved higher scores on all of the above.

THE LINE

NEW PRODUCTS

• QUERCETIN & OAK ANTIAGEING & ANTIWRINKLE LIGHT TEXTURE CREAM FOR OILY SKIN

• QUERCETIN & OAK ANTIAGEING & ANTIWRINKLE EYE CREAM

• QUERCETIN & OAK ANTIAGEING, ANTIWRINKLE & FIRMING FACE SERUM

• QUERCETIN & OAK ANTIAGEING & ANTIWRINKLE FACE PRIMER [WRINKLE FILLING/ SKIN PERFECTING]


EXISTING PRODUCTS
• QUERCETIN & OAK ANTIAGEING & ANTIWRINKLE DAY CREAM/ NORMAL TO DRY SKIN

• QUERCETIN & OAK ANTIAGEING & ANTIWRINKLE DAY CREAM/ NORMAL TO COMBINATION SKIN

• QUERCETIN & OAK ANTIAGEING & ANTIWRINKLE NIGHT CREAM / ALL SKIN TYPES

I love the light, non-greasy texture of this range, especially the cooling eye cream and the silicon free primer. I will be testing out the primer, serum and light texture cream I was given during the next two weeks and I’ll feed back the results.

I must add one final note, I was given the Paeonia, Vanilla and Amber Pear perfume which smells exactly like my Creed Acqua Fiorentina and it only costs £24 in comparison to £140 for Creed!

There are over 400 Korres products which are all certified Organic, naturally grown, environmentally friendly and also support local farmers.

I love everything about KORRES - this is the future for beauty.


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